About us
We didn't start
as an agency.
We started as business owners.
Three friends who ran their own stores, spent their own money on ads, and learned the hard way — before ever offering it as a service.
Our story
Built from the inside out.
Most agencies learn their craft on clients. We learned it on ourselves.
At 20, the three of us were running our own e-commerce stores — testing ads, reading data, losing money, making it back, and doing it again. We failed fast and learned faster.
13 years later, that experience changed everything about how we think. We don't see campaigns as abstract metrics — we see them as business decisions. Every euro we spend for a client, we treat the same way we'd treat our own.
We combine academic knowledge with years of hands-on experience. Through thorough analysis and structured thinking, we've built strategies that actually work — and we have the case studies to prove it.
The founders
Three people, one direction.
Yiannis Valtinos
Founder & CEO
The one who can't stop asking why. Yiannis built his first e-commerce store at 20, grew it, learned from it, and kept going. He leads strategy and client relationships — and still believes the best insight comes from reading the data yourself, not just the report.
Despina Lekaki
Account Director & Co-Founder
Despina is the engine. She keeps campaigns on track, clients informed, and the team focused on what actually matters. Her background in both business operations and marketing means she sees the full picture — and never loses sight of the goal.
Eleni Zervos
Marketing Manager
Eleni handles the complex stuff and makes it look simple. From creative direction to campaign analysis, she's the reason our reporting is clear, our strategy is consistent, and our clients always know what's happening.
The team
The people behind the work.
Michalis Krousis
Paid Search Specialist
Michalis manages search, shopping, and Performance Max campaigns across our client portfolio. He's always chasing the lowest CPA without sacrificing volume.
Theoni Fotopoulou
Data & Analytics Manager
Theoni keeps campaigns moving, questions answered, and reporting clear. She's the reason our clients always know what's happening and why.
Chris Karanikolas
Creative Strategist
Chris bridges creative and performance. He develops ad concepts rooted in audience psychology and tests them until the numbers prove what works.
Angeliki Daratsanou
Social Media Strategist
Angeliki builds the systems that run behind the scenes — email flows, CRM integrations, and audience syncs that keep our clients' marketing connected end to end.
How we work
A few things we believe in.
We tell you the truth.
No sugar coating. If something isn't working, we say it. You hired us to grow your business — not to tell you what you want to hear.
Every client is a different case study.
We don't run campaigns on autopilot. Each business gets a fresh strategy, specific to their market, their audience, and their goals.
We've been on your side of the table.
We've spent our own money on ads. We know what it feels like to wait for results and wonder if it's working. That changes how we think.
Simple is the hardest thing to do.
We make complex data readable, reporting human, and strategy actionable. That's the work nobody sees — but you'll feel it every time we talk.
Work with people who get it.
We're not the biggest agency. We're the ones who'll actually care about your business.
Get in touch